Starting May 1st, FRESHFARM is capping all SNAP FreshMatch incentive matching to $10 per shopper per day. This policy change applies to all FRESHFARM and non-FF FreshMatch partner markets.

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How To Use FreshMatch

Everyone should have access to fresh, locally-grown fruits and vegetables. With FreshMatch, if you spend SNAP/EBT and FMNP benefits at eligible markets, you’ll receive matching coupons or tokens for more fresh local fruits and vegetables.

Check out the instructions below to learn how to participate! If you’re looking for where to shop, please visit the map of FreshMatch Locations.

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Using FreshMatch at all FRESHFARM (VA, DC, MD) and Eligible Markets (DC)

When using SNAP/EBT:

  1. Go to the Market Info Tent and tell the staff you want to spend your SNAP/EBT.
  2. Hand your SNAP/EBT card to staff or enter your card number and select the amount you’d like to spend, using your PIN.
  3. At FRESHFARM markets and some DC markets, you’ll receive SNAP/EBT coupons and a dollar-for-dollar match of white FreshMatch coupons up to $10 of your total purchase (limit per day/per transaction). (Some DC markets operate the match as a 50% discount on your purchase. Check with staff for details.)
  4. Shop for fruits and vegetables with your SNAP/EBT and FreshMatch coupons. Check with market staff to understand what foods are eligible.

When using FMNP: 

Not all farmers markets and farm stands offer an FMNP matching program in Virginia. This type of match is up to the individual market’s program capacity and funding. FMNP matching at FRESHFARM markets can only be received and spent at FRESHFARM farmers markets and farm stands. Also note that, due to state regulations, only VA-based farmers can be approved to accept VA SFMNP benefits.

Please check with staff at each Market Info Tent to check if they offer an FMNP matching program.

Using FreshMatch at Eligible Partner Markets (VA)

When using SNAP/EBT: 

  1. Locate the Market Info Tent and tell the staff you want to spend your SNAP/EBT.
  2. Hand your SNAP/EBT card to staff or enter your card number and select the amount you’d like to spend, using your PIN.
  3. Receive SNAP/EBT tokens and Virginia Fresh Match tokens. Maximum match cap of your total purchase (limit per day/per household) may vary per market. These tokens can only be spent at the market at which they are received.
  4. Shop for SNAP-eligible goods at market with your SNAP tokens and for fruits and vegetables with FreshMatch tokens!

Questions, comments, or concerns? Please contact the Food Access team by emailing foodaccess@freshfarm.org for support.