Each season FRESHFARM makes updates to FreshMatch policies based on client feedback, budget restrictions, and organizational capacity.
2026 FreshMatch Policy Update
Starting December 1, 2026, the FreshMatch cap will decrease to $10 per shopper, per day while funding allows. This FreshMatch update applies to:
- SNAP/EBT matching at all FRESHFARM locations in Washington, DC, MD, and VA.
- SNAP/EBT matching at non-FRESHFARM FreshMatch partner locations in Washington, DC.
- WIC and Senior FMNP matching at FRESHFARM locations in VA and MD.
- For FRESHFARM locations in Washington, DC, WIC matching and Senior FMNP-L funds already digitally loaded will remain unchanged in 2026.
Why is this happening?
FreshMatch is a cornerstone of FRESHFARM’s efforts to make fresh, locally grown food accessible to households facing food insecurity while generating revenue for farmers. Unfortunately, our USDA funding that has supported FreshMatch since 2017 has ended, and FRESHFARM cannot sustain the program at the current $30 per shopper, per day match. We understand how much this program means to participating families and farmers. This change allows us to keep the program running while we seek new funding and revenue to support this work.
