Privacy Policy

Last Updated: May 4, 2021

We at FRESHFARM want you to understand how, if you connect with us on our websites, including and (the “Sites”), how we handle the information we collect about you, including information that identifies you personally. This Privacy Policy (the “Policy”) describes FRESHFARM’s practices with respect to our collection, maintenance, use and disclosure of information about you when you visit the Sites.

By visiting the Sites, you are deemed to agree to the terms of this Policy (as well as our Terms of Use), so please read the Policy carefully before exploring or otherwise using the Site.

We may update this Policy at any time. Any changes to the Policy will become effective upon the date of our posting of the revised Policy on the Sites. If you visit the Sites following the effective date of the revised Policy, you will be deemed to have accepted the Policy’s updated terms, so please check the Policy periodically when you revisit the Sites.

I. What Types of Information Does FRESHFARM Collect Through the Site?

The information we collect about you when you visit the Site includes any information you actively provide, such as when you give us your contact information, as well as information the Site collects from the device you use to connect to the Site.

Information You Actively Provide. If you wish to register on our Site in order, for example, to download lessons in the FoodPrints curriculum, you will need to provide certain information about yourself to register. You also will need to provide your name and email address if you wish to sign up to receive emails from us. To register on, you will need to provide your full name, city and state of residence or school, and email address (and you will need to create a login name and password). If you wish to have a home delivery of food ordered through our Site, you will need to provide your home address and payment information as well. Although we collect payment information (e.g., credit or debit card details), we do not retain that information. Instead, it is transmitted by the Site to a third-party payment processor that is subject to strict data security rules for processing payment card transactions.

Using Google Analytics (see, the Site also automatically collects some information about your Site usage, including your computer’s Internet Protocol (“IP”) address, the type of browser used to connect to the Site, the Site pages you

visited and for how long you visited each, and the website you visited prior to entering the Site, if any. This data is collected via browser navigational tools, such as cookies, pixel tags, and similar technologies that are employed on the Site. Cookies are small data files that a website stores on the hard drive of the device through which a website user connects to the website. You can set your browser to accept or to reject our cookies, but rejecting the cookies may in some cases preclude you from using, or negatively affect the display or function of, a website or certain areas or features of a website. To learn more about cookies, please visit

By visiting the Site, you are deemed to unambiguously agree to its use of any cookies that you do not disable.

The Site currently does not respond to a “Do Not Track” browser signal from a visitor’s computer or other connecting device.

II. How Does FRESHFARM Use the Information It Collects About You?

We may use the information we collect about you (“Your Information”) for any or all of the following purposes:

A. To Establish and Service Your Account. If you register on a Site, we will use Your Information to set up and maintain your account on the Site and to help facilitate your access to materials on the Site or to make orders through the Site

B. To Respond to Your Requests and Questions. If you submit a request or question, such as requests for additional information about particular vendors, either through the “Contact Us” form on the Site or otherwise, we will use Your Information to respond.

C. To Send You Communications. If you join our mailing list or otherwise provide your email address or other contact information to us, we may use Your Information to send you notices to inform you about special upcoming events, promotional offers, programs, or services that we believe may be of interest to you. You may opt out of receiving any of our commercial (promotional) email communications, as described in those communications.

D. To Enhance Our Operations. We may use Your Information for our internal business purposes, such as to help us improve the Site, including by requesting feedback, and for related purposes such as data analysis, audits, and identifying usage trends.

E. Comply With Law and Adhere to Ethical Standards. We may will use Your Information to help prevent fraud, abuse, or other harmful activity, including by conducting security risk assessments and taking steps to verify or authenticate your information or identity.

III. With Whom Might FRESHFARM Share Your Information?

A. Third-Party Service Providers. We may share Your Information with any of the third parties who provide us with services, such as the designer of the Site and others who assist us with technology, data analysis, or similar services, such as Google Analytics.

B. Acquirers or Assignees. In the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of FRESHFARM or its assets, we may transfer any and all information that we collect from Site users to the acquiring party or assignee. We cannot guarantee that such acquiring party or assignee will handle Your Information under the same terms as those set forth in this Policy.

C. Entities Entitled Under Law . We may disclose Your Information as we believe appropriate in the following circumstances: (i) when required by applicable law, including laws outside your country of residence; (ii) to comply with legal process (iii) to respond to requests from public and government authorities; (iv) to enforce the terms and conditions for use of the Site, including this Policy; (v) to protect and defend our rights and property; (vi) to protect the interests of FRESHFARM or others; and (vii) to permit us to pursue available remedies or limit the damages that we may sustain. We have no obligation to notify you of such disclosures except as required by applicable law.

We do not share information with unaffiliated third parties for their own marketing purposes.

IV. How Can You Manage Your Information That We Maintain?

To help keep Your Information accurate, current, and complete, please contact us as specified in Section IX below. We will take reasonable steps to update or correct Your Information in our possession. Please note that we are not responsible for correcting, updating or deleting any information in the databases of third parties.

V. How Does FRESHFARM Protect Your Information?

We will take reasonable steps to protect the security of Your Information and to protect it from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should be aware that no Internet transmission is ever fully secure or error-free. In particular, e-mail transmissions may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Moreover, where you use passwords, ID numbers, or other special online access features, it is your responsibility to safeguard them from disclosure or misuse.

VI. Collection of information by Others

A. Other Websites. The Site may contain links to websites operated by parties not affiliated with FRESHFARM. These linked websites are not under FRESHFARM’ s control and we are not responsible for the privacy practices of any such unaffiliated parties. If you provide information through any such third-party website, the information will be collected by, and controlled by the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties.

B. Through Our Site. As noted, we allow third parties such as Google Analytics to use cookies or other technologies to collect information about Site users in order to provide us with analytics services to help us improve the Site.

VII. No Use of the Site by Minors. Our Site is not directed to minors under the age of eighteen (18), and we do not knowingly collect information from any individuals under age 18. If we discover that we have obtained personal information from a child under age 13, we will delete it.

VIII. International Transfers of Information. By using the Site, you are deemed to understand and unambiguously consent to the collection and processing of Your Information in the United States, with the awareness that the laws of the United States may not provide as much protection for information as the laws of certain other countries or territories.

IX. Contacting Us. If you have any questions or concerns related to this Privacy Policy or the information practices of this Site, please contact FRESHFARM Markets at